I’m Lyelca.
A design hybrid.
Senior Art Director | Digital design | Experiential spaces
SELECT PROJEcTS
WHAT I DO
Creative leadership from screen to site for live events and brands, from concept through execution
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Setting the vision
Creative & art direction
Brand identity & visual systems
Concept development & storytelling
Campaign and launch creative
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Digital Design & Marketing
Designing the screen experience
Website design & UX
Digital marketing assets
Lineup reveals & announcements
Social, email, and promotional graphics
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Designing and delivering the physical world
Experiential, set & production design
Signage, credentials & festival touchpoints
Fabrication & scenic direction
On-site creative production & team leadership
ADDITIONAL WORK
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Flamond
Creative Brand Strategist, Marketing Director
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OCEAN PARK INN
Art Director, Campaign & Production Manager
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Sensible Rest
Art Director, Project Manager, Experience Designer
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TRYBE
Brand Strategist, Experience Designer
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Home in the Highlands
Creative Director, Production Manager, Sales & Strategy
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PINK DOLPHIN
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beyond the brief
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