Oh Crikey! Here we go...

Set designer, marketing specialist, brand builder, experience maker, photographer, personality hire? Sure, I’ve worn a lot of hats—but as a creative, I refuse to be boxed in. Multitasking and embracing a multi-genre approach isn’t just what I do; it’s how I push boundaries and deliver work that stands out. That’s why I call myself a Design Hybrid.

While I dabble in plenty, my expertise lies in production design. I bring a strong background in graphic design, woodworking, creative problem-solving, and illustration to create projects with a unique aesthetic and perspective.

Oh, and did you catch the full “Jack of all trades” quote? It ends with, “though oftentimes better than master of one.” Let’s just say I take that to heart.

If I’m creating, I’m always listening. You’ll often find me on-site with my mini Bose speaker in tow. Music isn’t just background noise—it fuels my process and sets the tone for every project. I take pride in curating the perfect playlist, from Khruangbin to Shakey Graves, with Van Morrison always on repeat.

PASSION. It’s the fuel behind every jaw-dropping, memorable visual I create. From a silly doodle on a napkin to a full-blown brand or production, I pour everything—blood, sweat, and gut-wrenching effort—into bringing ideas to life.

PEOPLE. I thrive on quirks, personalities, and the unique energy we all bring. I believe every interaction is a chance to learn, and nothing makes my heart race more than building community—through music, brands, or unforgettable experiences.

I’m Lyelca (pronounced ‘LIE-L-KA’). Shoutout to my creative parents for dreaming up a one-of-a-kind name—fun fact, I’m the only earthling with it! Safe to say, creativity runs in my veins. Oh, and my friends just call me Ly.