SENSIBLE REST

Sensible Rest is a brand dedicated to elevating the sleep experience through sustainably designed bedding and a modern approach to rest. My role focused on growing the brand and driving sales through innovative creative campaigns that resonated with our audience. Alongside the Monochrome team, one of our proudest achievements was the "Bed on the Beach" activation—a bold, attention-grabbing campaign where we showcased our signature bedding by placing a stunningly styled bed in iconic locations like Santa Monica Pier, Joshua Tree, coastal overlooks, and Balboa Park. This activation not only turned heads but also cemented Sensible Rest as a brand that blends comfort with unforgettable experiences

My Role: Brand Director & Visionary

Techniques: Art direction, Immersive Storytelling, Production Management, Graphic Design, Creative Brand & Marketing Stratergy