trybe spirits

Trybe, an innovative new spirit breaking into the San Diego market. From concept to consumer, I played a pivotal role in scaling the brand by crafting unique and immersive experiences that brought Trybe to life. Alongside Monochrome Studios, we developed and implemented a robust social media and marketing strategy, blending dynamic visuals and storytelling to drive engagement and foster community. Spearheaded brand activations that connected directly with audiences, ensuring Trybe wasn’t just a drink but an experience.

My Role: Creative Director and Experience Designer

Techniques: Art direction, Graphic Design, Creative Brand & Marketing Stratergy, Experienece Design, Project Management